It's back by hopular demand. Yesterday, on #NationalBeerDay, hundreds received a sneak peek of the Revival. Twenty-two taps of local, regional, and national brews flowed in support of Habitat for Humanity. Hundreds exchanged words and nods of approval in Goldcrest Gardens amidst an elegant waterfall and true beer garden landscaping. Hundreds posed in the Memphis art installation by Adam Exelbierd, the first of eight Atrium artists-in-residence.
As if in unison, the chorus of the crowd sang, "This is why I love Memphis."
My public relations role at doug carpenter & associates has allowed me to experience the creative process of the Revival from its initial brainstorming with Brewery partners Benjamin Orgel, Logan Scheidt, and Paul Stephens, to its landscaping installation and community engagement. It's pretty spectacular, and I'm honored to be working alongside outstanding creatives and business thinkers.
A few food- and beverage-related items (with the Caramelized seal of approval) to try upon your arrival to the Revival:
1. Food trucks. Hot Mess' sweet potato burrito (on a homemade tortilla) and Central BBQ nachos are a few of my personal favorites, but you'll get a taste of trucks that Fuel, Stickem, Corky's, Farm 2 Cart, Mr. Frazier's Fish, Taco Shack, Fresh Gulf Shrimp, and more. Don't just make it a drink. Make it a meal. The trucks rotate daily.
2. Sunday crawfish boils. That's right. Every single Sunday. Who's excited now?
3. Luke McLuke. The American Pale Ale beer brewed exclusively for the Revival by Memphis Made Brewing Company. Its brand identity celebrates the complementary revival of Tennessee Brewing Co. owner John Schorr's Belmont Stakes-winning Thoroughbred. Over one century later, we're toasting again. Now go buy a beer, and then a t-shirt.
Stay tuned for more.
artwork by doug carpenter & associates