As a food blogger, I find myself in the grocery store almost daily for last-minute recipe development ingredients and photo shoot props. Therefore, a curated shopping experience is very valuable to me and my productivity. I've been impressed with The Fresh Market from the get-go; but since their redefined store layout and rebrand reveal this week, I feel as if the store read my mind on improvements and additives to my almost-daily trip!
The specialty grocer, which offers the freshest selection in my neighborhood, has unveiled nuances to its shopping experience that are extremely thoughtful and realistic for the everyday customer. I took a tour Wednesday and found myself noticing the details with delight. A few new features of which I'm most fond include:
-Updated signage and vibrant imagery of the various store departments
-A tasting and interactive demonstration station with featured ingredients and meal preparation
-Larger meal prep selection, entitled "Meals in Minutes"
-Wider aisle lanes to navigate those carts!
-Visible "gluten free" and "non-GMO" tags on spices, dry and packaged goods
-Larger household and personal care product selections (hello, toilet paper!)
-Increased variety of "gravity" offerings (i.e. those fantastic bulk nuts and snacks)
-The cutest banana stand you ever did see.
This Saturday in Memphis, The Fresh Market will offer super sweet samples and giveaways to shoppers. Be sure to come hungry...
-FREE 16-ounce bag of The Fresh Market’s Organic Blue Tortilla Chips and a 16-ounce jar of its signature “Nom Nom” medium salsa for the first 50 guests at each store
-FREE reusable shopping bags for the first 250 guests at each store
-Celebratory mini cupcake sampling from 11 a.m. to 1 p.m.
-Grilling demonstrations featuring The Fresh Market’s gourmet beef burgers and Italian sausages
-Cooking demonstrations* featuring The Fresh Market’s signature Little Big Meal
-Food sampling throughout the stores, including favorites from the bakery department
-Live jazz musicians from 1-5 p.m.
Go check out the new features for yourself and get prepped for Memorial Day next weekend at The Fresh Market!
This post is sponsored by The Fresh Market, but all opinions are my own.