Time for Change
By March 2020, Cara and Alex had been in their townhouse for five years. Then, the pandemic hit. As the couple worked from home and couldn’t access many of Downtown’s amenities during the lockdowns, they began to reconsider their relationship with their first home.
“I think the pandemic really made us, and everyone, reevaluate the definition of a home, the meaning of it, and how multipurpose it truly needs to be in circumstances like that,” Greenstein says. “So, 1,300 square feet is fantastic, but when the livable part of it, excluding the bedrooms, is closer to 500 square feet, and you are doing everything from living, to working, to working out, to trying to mimic the restaurants I missed, and doing all of it in one little space, well …”
Another factor affected her decision. The Greensteins added a second dog to their family. “Sawyer is 70 pounds, and Finn is a mini version at 30 pounds and has twice as much energy,” she says. “Finn was our pandemic puppy. We were on one of our many hundreds of walks during the safer-at-home order, and we were talking about how it would be so great if Sawyer had a pal.”
Dogs are happier with yards to play in, says Greenstein. “We have this adorable little grass patch in the front. It’s like the size of a living room carpet. That worked for the dogs some of the time, but we usually took them on walks, or to the nearby dog park. It was definitely cozy, but it honestly forced me to have a minimalist way of living, because there wasn’t as much room for storage or extra things.”
By the spring of 2021, it was clear they needed a new place. “Not having a yard is always a challenge of living in an urban area,” she says, “but it got to a point eventually where that, coupled with just feeling like the walls were closing in on us, we needed more room to breathe. So we started looking casually, passively at the market for most of 2020 — which, as you know, was a really crazy time to try and buy. It’s still a sellers’ market. Fortunately — miraculously — we came across an off-market opportunity that worked out. In April ’21, we signed a contract knowing that we would be moving, but we wouldn’t actually close until August, because of the seller’s process on their new home build. So because of that, we had this very rare window of time to actually plan before we moved.”
“Patience Is a Virtue”
Their new home in East Memphis is three times the size of the Downtown townhouse. Greenstein enlisted Ann Parker, an interior designer she had met through the annual ArtsMemphis fundraiser Art By Design. “She came to see the house when we were looking into buying it and helped us envision from the beginning how to create a space that worked for us, worked for my blog and business, and served as this studio for me to use and love every single day.”
Greenstein’s studio is her kitchen. “We’re tackling one room at a time,” she says, “and because the kitchen was the priority, we went for it first.”
It was Parker’s idea to knock down a wall between the kitchen and an anteroom to expand the available space and allow for a new window to be installed. “Natural light is a huge attribute that I value with my photography, but also, I just enjoy natural light! We weren’t getting a lot of it in the original floor plan.”
The demolition almost doubled the available square footage, allowing for the installation of an island in the middle of the kitchen, complete with a built-in microwave. “And somehow we repurposed almost every single cabinet in the original kitchen!”
But even with time to plan, creating a thoughtful new space in the chaotic conditions of the pandemic has not been easy. “I would say patience is a virtue,” says Greenstein. “The supply chain is not improving yet. We ordered our refrigerator and range six months ago, and they just arrived. So just recognizing that, planning, and waiting are two very important elements. What Ann taught me through this process is that phasing is a beautiful thing. As you move into a new space and you live in it every day, plans might evolve, things might change. Having flexibility versus prescribing something from the get-go could lead to a really beautiful evolution.”
Old and New
Greenstein and her husband decided not to sell their Downtown townhome, and not just for sentimental reasons. “We wanted to hold onto it,” she says, “because knowing how much development is still underway Downtown, especially with Tom Lee Park and other South Main area developments, we didn’t want to give it up. So we’ve kept the townhouse and are using it as an Airbnb very successfully, already.”
Since their light-filled first home had featured in so many blog posts and Instagram stories, Greenstein decided to leave most of the furnishings when they moved east, making the Airbnb an extension of the Caramelized brand. But she admits returning to the place where she made so many memories is bittersweet.
“There’s something about removing just the decorative items and the personal pieces from the house,” she says. “I walk in and it’s a beautiful space. I almost feel a distance from it, but in a good way.”
Creating a new space for her family has been a positive experience, and has expanded both her definition of her work and her appreciation for her community.
“I’ve been fortunate through Caramelized to meet so many talented people in Memphis,” she says. “We’re such a unique community, where there’s so much collaboration. Caramelized is such a personal brand. It’s easy to just label it as a food blog, but over the years, it truly has become a reflection of my daily life and milestones — especially with Instagram, and the growth of that platform. Creating a new home has become a category of content alone. That makes so much sense to my following, and to the content I’m putting out there. Hosting and entertaining was a growing category that came out of food and recipe development. And now it’s growing further into the furniture selection and the design itself that makes hospitality even more fun.”