The Perfect Gown at Maggie Louise Bridal

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To select the wedding gown is one feat in itself; but to experience a genuine, no-stress, serene shopping trip is a miracle. How lucky Memphis is to have a gem like Maggie Louise Bridal, where every gown and gesture is curated for the best bridal appointment I could have ever dreamed.

The photos below display Maggie Louise's exceptional collection with a thoughtful trendy-traditional mix. Prior to our appointment, I had a phone consultation with owner Molly Farrell where she learned about my marriage dreams, wedding details and style preferences. It was a sweet and sentimental conversation that, upon hanging up, made me feel like I had formed a new Memphis friend.

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When entering the boutique doors on a Friday at 4:30 p.m., my busy work week hit me hard. However, the bridal floor hosted only me, mom, Julia, and a bottle of champagne--and that's all I needed. Having the space to ourselves was a breath of fresh air, and Molly's guidance was calm and poised as could be.

Molly walked me through the styles, pointed out the gowns' subtleties, and graced my dressing room with limitless lace and frills. Though I had one look in mind (which I won't disclose until March!), Molly pushed me to pick gowns outside of my comfort zone to twirl in and toy with. The modern, the Cinderella, the conservative -- Maggie Louise had the best of them all. The tight bombshell dress was my sister's favorite...But it frankly wasn't "me!"

I won't give away the final choice, but I can confidently say that it is so exceptionally stunning. I cannot wait to share my Maggie Louise selection -- and I can't express how happy I am to be a Maggie Louise bride!

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